Impact of Video Marketing
Dream Plan Start Grow
The Impact of Video Marketing
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The impact of video marketing in today’s digital landscape is enormous. Its engaging and dynamic nature allows businesses to effectively capture the attention of their target audience, convey their brand message, and leave a lasting impact. With the rise of social media platforms and streaming services, video content has become easily accessible and shareable, enabling companies to reach a wider audience and maximize their reach. From product demonstrations to storytelling narratives, video has the power to evoke emotions, build trust, and drive conversions like no other medium. Its versatility and ability to deliver information in a visually appealing and entertaining format make it an indispensable asset for any modern marketing strategy.

Host Bio: Allison Turner is the owner of BatCat Media Group, and its subsidiary Dream Plan Start Grow. Her passion lies in assisting entrepreneurs with business coaching and marketing to help bring their vision and business to fruition. She particularly enjoys working with new business owners, guiding them in developing their brand and bringing their vision to life. Allison’s love for entrepreneurship is evident in her desire to educate potential and new business owners about the journey of entrepreneurship. Through exploration and sharing of experiences, she hopes to empower and equip aspiring entrepreneurs with the knowledge they need to succeed.

Guest Bio: Jack Schulman is a highly experienced video and film producer specializing in video marketing. With a career spanning over two decades, he has successfully produced a wide range of content, including TV commercials, internet videos, corporate videos for major corporations, training videos, music videos, and A/V directing for conferences. Jack’s expertise encompasses various aspects of production, including lighting, sound, and green/blue screen technology.

Before entering the video production industry, Jack was a professional musician and sound engineer, working on concert and studio demo productions. He also possesses a background in architecture and 3D animation and modeling. As a national producer, he used to travel extensively to cities like Miami and Las Vegas until he gained primary custody of his daughter after a divorce. Since then, Jack has focused on his local community, immersing himself among professional entrepreneurs. He holds a position on the board of directors for The Leadership Business Council of The Palm Beaches and is the go-to person for high-end video productions at The 4 Arts Society of the Palm Beaches. Additionally, he provides A/V services for WPN’s unConference and other women’s events.

Jack’s portfolio includes corporate videos for notable figures such as William Koch (Koch Brothers), John Sculley (Former CEO of Apple and Pepsi Cola), David Gilmour (Founder and CEO of Fiji Water), Jim Arrigo (Arrigo Dodge), and John A. Carey (Inspector General of Palm Beach County). He has also produced conference videos featuring renowned individuals like Jack Canfield (Chicken Soup for the Soul, The Secret), Stedman Graham (Oprah), Bob Burg (Author of the ‘Go-Giver’ series), John David Mann (New York Times Best Seller), Nancy Matthews and Trish Carr (Women’s Prosperity Network), Loral Langmeier (CEO & Founder of Live Out Loud, Inc.), Kevin Harrington (Shark Tank), and Sharon Lechter (Think and Grow Rich for Women), among others.