As Laura McKinney was graduating from Penn State University in spring 2020, her job prospects dried up. Taking matters into her own hands by starting her own company was her decision! Stratabrand was born. Laura, a professional actualizer and co-creator, focuses on the authentic brand that you want to present to the world.
Host Bio: Allison Turner owns both BatCat Media Group and Dream Plan Start Grow, which is a subsidiary of BatCat. She loves working with entrepreneurs through business coaching and marketing to make their vision and business shine. One of her true passions is working with new business owners and those looking to start a business on bringing their vision and brand to life. She loves exploring the entrepreneurial journey with each of her guests to educate new business owners and potential business owners on the journey of entrepreneurship.
Guest Bio: Laura is a professional actualizer and co-creator. She founded StrataBrand to narrow the time-to-market gap between marketing, public relations, and strategic planning, a gap that is widening as each discipline becomes more specialized. Laura’s gift lies in the co-creation of what you desire to put out into the world with who you genuinely are.
With a sophisticated background ranging from assisting the head of a global media firm, creating content and conducting interviews for an international magazine, helping to develop a strategic plan for one of the world’s largest public parks, and actualizing fundraising and marketing efforts for a large multi-national nonprofit, Laura brings a desirable and distinctly unique perspective to her work.
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