Evolution of a Brand: An Interview with Craig Duswalt
Dream Plan Start Grow
The Evolution of a Brand: An Interview with Craig Duswalt
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The Evolution of a Brand: Craig Duswalt went from Axl Rose’s personal assistant to Air Supply band’s assistant to working for an ad agency to owning his own ad agency to becoming a speaker, best selling author, and marketer under the Rock Your Life Brand. Learn how the early jobs with Axl Rose and Air Supply influenced the brand of today!

Host Bio: Allison Turner owns both BatCat Media Group and Dream Plan Start Grow, which is a subsidiary of BatCat. She loves working with entrepreneurs through business coaching and marketing to make their vision and business shine. One of her true passions is working with new business owners and those looking to start a business on bringing their vision and brand to life. She loves exploring the entrepreneurial journey with each of her guests to educate new business owners and potential business owners on the journey of entrepreneurship.

Guest Bio: Craig Duswalt is a Keynote Speaker, Author, Podcaster, and the creator of the brands RockStar Marketing and Rock Your Life. Craig has written ten books and is a #1 Amazon Best-Selling Author.

Craig’s background includes touring with Guns N’ Roses, as Axl Rose’s personal assistant, and Air Supply, as the band’s personal assistant.

Craig was also an award-winning copywriter, working as a Creative Director for a Los Angeles-based ad agency until opening up his own ad agency, Green Room Design & Advertising, which was named the 2002 Santa Clarita Valley Chamber of Commerce Small Business of the Year. Craig combined his backgrounds in both music and marketing, and is now a professional speaker and author, promoting his Rock Your Life Events all over the country, teaching Corporate America, entrepreneurs, small businesses, home-based business and the self-employed how to “Deliver Their Message Like A RockStar.”

Craig’s Rock Your Life Conference for Entrepreneurs 3-Day Event takes place every March and September in Dallas and Los Angeles.

Craig delivers a very high-energy presentation, filled with useable content, interesting videos, exciting music, and extremely unique (never heard before) stories from his days touring with Guns N’ Roses and Air Supply, and his days working with corporate giants including Baskin Robbins, Los Angeles Dodgers, ESPN, and the Academy Awards just to name a few.

Craig speaks to corporations, and at numerous conferences, associations and networking groups, teaching what it takes to become known as an expert and an influencer amongst clients and potential customers. Craig also speaks to colleges about drug awareness.